Communication has over the years, come to play such an important role in the society that it has come to be regarded as the very plank upon which learning, cultural exchange, trade and many other socio and econo-political relations are hoisted. We have identified radio as our commonest and cheapest means of communication, which can reach and permeate all strata of society, in spite of class, tongue or belief.
With the goal to promote radio, encourage excellence in the medium and ensure that radio remains the first choice for marketers, we present to you Nigeria Radio Awards (NiRA).
With radio still at the forefront of media sources utilized by many Nigerians to garner information and to interact with the world, the Nigeria Radio AwardProject seeks to motivate and recognize radio stations and organizations to constantly raise the bar in terms of their performance and general service optimization, with a firm focus on keeping their audience engaged and happy, by instilling in these stations and individuals a sense of healthy competition that would be geared towards quality enhancement in their service outputs, whether in terms of News, Education or Entertainment.
We have chosen to carry out this recognition through honoring Nigeria’s outstanding radio talent, from in-front-of-the-mic presenters to behind-the-scene producers. By doing so, we hope to inspire people wishing to enter this dynamic industry to adequately prepare themselves for the arduous task of quality broadcasting.
This first edition, as, indeed, other subsequent editions, of the Nigeria Radio Awards shall
aim at presenting a credible, well-judged, transparent programme that promotes and recognizes excellence in radio, especially, with the objective of ensuring that radio remains one of Nigeria’s foremost media choices. Everything shall be about rewarding those individuals and stations who combine talent, hard work and skill to ensure that their listeners are compelled to pay attention whenever they are on air.
It’s our desire to see radio stations produce a more involved, relevant and valuable content and the need to understand the consumer and deliver the services. We also feel that clients and marketers want more measurability and opportunity to connect with people in a unique space. Therefore, Nigeria Radio Awards (NiRA) seeks to promote the idea that the radio industry needs to continually reinvent and take itself more seriously.
Please visit www.nigeriaradioawards.com for further details
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